Online Search Engine Positioning

Search engine optimization (SEO) is the process of improving the volume and quality of traffic from search engines with "natural" or un-paid ( "organic" or "algorithmic") search results as opposed to search engine marketing (SEM), which is paid inclusion. As a rule, before (or higher) site appears in search results list, the more visitors it will receive from search engine. SEO can target different kinds of search, including image search, local search, video search, and industry vertical search engines. This gives the web site presence.

As a strategy for online marketing, SEO considers how search engines work and what people are looking for. Site optimization primarily involves editing its content and HTML coding, and related to both increase its relevance to specific keywords and to remove obstacles to the activities of indexing by search engines.

Reduction of "SEO" can also refer to "search engine optimizers," a term adopted by the industry of consultants who carry out optimization projects on behalf of clients, as well as employees who perform SEO services in the home. SEOs may offer SEO as a stand-alone service or as part of a broader marketing campaign. Because effective SEO may require changes in the source code of a site, SEO tactics may be incorporated into web development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, trucks and other items that have been optimized for search engine exposure.

Another class of techniques, known as black hat SEO or Search spam, using techniques such as link farms, keyword stuffing, and article spinning, degrading and relevancy of search results and user experience of search engines. Search engines look for sites that use these methods in order to remove them from the index.