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On Campus Bachelors Degree Programs in Marketing & Sales

Marketing management employs various tools from economics and competitive strategy for the analysis of the communications industry, in which the firm operates. These include Porter's five forces analysis of strategic groups of competitors, value chain analysis, and others. Depending on the industry, the regulatory context may also be important to examine in detail. In the analysis of competitors, marketers build detailed profiles of each competitor in the market, paying particular attention to their relative competitive advantages and disadvantages of using SWOT analysis. Marketing Manager and will examine each competitor's cost structure, sources of income, resources and competencies, competitive positioning and product differentiation, degree of vertical integration, historical response to industry developments, and other factors.

Are you eligible?	If you hold a high school diploma or an associate degree, you are eligible to enroll in a bachelor degree program. Many universities also give 60 credit hours to associate degree holders.
How much does it cost?	Range ($6,000 - $20,000)
How long does it take?	Online, it can take less than 2 years
Degree Title	B.A or A.B (for arts subjects) and B.S or B.Sc. (for science subjects)
What it leads to?	Masters degree