Fashion Marketing
Fashion marketing specialists, like marketing specialists in all other fields, are involved in making sure the “right products reach the right people at the right place and the right time”. Fashion Marketing experts provide a liaison between the fashion designer and the public and are involved in making the designed items available to the target audience, and may even provide the designer with advice and ideas.
What Kind of Work Is Involved?
Fashion marketers keep up-to-date on the latest trends in the field of fashion as well as consumer buying habits. They use this information to provide designers with advice, make pricing decisions, decide on target audiences, design advertising campaigns, arrange for production and deliver to the public. They make the decisions regarding who would be interesting in what kinds of items, keeping in mind cultural norms and habits. They are also able to predict future trends and decide what will be successful, so that they are able to help designers plan their line-up.
Where can Fashion Marketers Find Employment?
Fashion marketing specialists work in a wide variety of fashion jobs. Roles range from managing merchandise and purchasing to management of retail stores. In order to keep themselves updated with the latest trends in the field, fashion marketers are involved in consultation with fashion designers, as well as attending fashion and trade shows aroun the world.
How do Degrees in Fashion Marketing Help?
An online degree in fashion marketing allows students to pursue a degree in fashion marketing as well as provide them with the skills and competencies needed to succeed in this fast-paced role. With an online degree, graduates have the advantage of a study schedule developed around their work schedules, allowing them to be successful at both. Typical courses include:
- Merchandising and store placement and designing
- Fashion design
- Fashion technology
- Management
- Marketing principles and marketing management skills
- Communication skills
- Promotion techniques and skills
What Opportunities Exist?
According to the National Association of Colleges and Employers survey, entry-level salaries averaged $37,191 in 2006, while the average salaries for marketing managers averaged $113,400 in 2007. the BLS also predicts higher than average growth in this career during the upcoming decade.
