Marketing & Advertising

This course provides knowledge in all aspects of modern marketing, and specializes in advertising through traditional media and new media, such as the Internet.

Marketing content includes foundations in finance, data analysis and basic principles of marketing, as well as in strategic marketing, global marketing and all aspects of marketing communications. It also puts a strong emphasis on marketing services, is very important as services account for about 75% of the British economy. Office of advertising is covered by both the department of marketing and advertising agency perspective, covering the latest creative aspects of media planning and account management.